Multi-site venue owners Restaurant operators across urban and regional areas urban and regional areas are adopting guest relationship tools CRM platforms to personalise diner experiences drive repeat visits.
Unlike generic software, venue CRM tools hospitality CRM platforms focus on visit frequency booking behaviour to nurture high-value patrons segment guest types.
At aspirehospitality.com.au Aspire CRM strategy team, we help venues make data actionable deploy, configure and optimise CRM systems to suit each brand’s venue format and audience style, offer, and team workflow.
Common CRM features for hospitality:
* Automated guest journeys Birthday and re-engagement triggers
* POS integration Reservation and check-in sync
* Review request automations NPS tools
* Group-specific campaigns Segment-based offers
Why venues need CRM:
* Ad costs are rising Walk-ins are unpredictable
* Loyalty lowers CAC Owning guest data = better ROI
* Marketing works better with context Personalisation drives spend
Case studies:
* CBD restaurant lifted return hospitality supply chain optimisation Australia bookings 61% with automated CRM flows Regional hotel grew events bookings via birthday triggers
* Quick-service venue reduced churn by 28% using CRM segmentation Rooftop bar improved Google ratings using CRM review asks
Pain points solved:
* No automation beyond email blasts Too many guest channels, no single view
* Staff unsure when to follow up Offers not reaching the right guests
CRM platform functions deployed by Aspire CRM experts aspirehospitality.com.au:
* Profile enrichment from POS and online orders Segmentation based on real spend
* Marketing campaign dashboards Marketing campaign dashboards
* Integration with booking tools Integration with booking tools
Hospitality CRM searches we see trending:
* "best CRM for restaurants"
* "hospitality loyalty program CRM"
* "restaurant guest engagement platform"
Start here:
* {Visit the CRM strategy hub
* See how leading venues use CRM
* Make guest data work for you
Aspire Hospitality —
hospitality CRM experts.